miss VDS new moon trailer

The trailer new moon, uses fast paced shots which automatically catches the audiences eye, and forces them to engage in what is happening because the shots go by quickly, forcing them to watch it so that they can understand what it is happening. Another technique they use is the non diegetic music, the music is very sharp at times and thuds also when going to a different scene, this catches the audience’s attention immediately because it is quite jumpy and the sound forces them to watch it because of it. It also helps build up the tension, and the audience want to know what happens next because the music sounds so sinister and quite sudden at places, making them want to watch even more.

Males in this trailer are represented as really quite powerful and strong; they are definitely represented as the more dominant sex. In the scene where ‘Bella’ and ‘Edward’ are telling each other they don’t belong together, the camera angle is slightly lower than it is on Bella, this shows that he is more dominant than her and that males overall are dominant. Another example is when ‘Jacob’ has saved her and we are looking up at him, and he down at us, this also show that males are more dominant in this trailer.

Females are represented as the weaker sex for example when ‘Bella’ is curled up on the floor, we as the audience are looking down on her, also the fact that she is in the foetus position shows that she is very weak and powerless, emphasising the fact that females are weaker. The camera angle is always slightly tipped so that she is lower.

The target audience for this trailer, would be teenagers aged from 13-18, aimed at females because of the two main protagonists in the film ‘Edward’ and ‘Jacob’, because of the advantage of their looks and personality in the trailer. Also because it is a romantic fantasy genre, this would appeal to the female audience because it is often associated with females, because they like romance. However it could also appeal to males because of the action within the film, for example when the wolves begin to fight, males enjoy fighting and action.