codes and conventions
the advert shows the product many times, this emphasises what the product actually is and makes the audience see it and remember it. the advert is quickly paced, which helps keep the audiences attention and engages them making them watch it even more because it is quick. the pace helps the audience concentrate more and they will be more likely to remember it. there is also non deigetic music which sounds quite intimidating and like hunting music, sounding quite appealing to males as the whole advert is based on mermaids hunting males, therefore suggesting this whole advert is based around fantasy.
Representation
In this advert males are represented at the "hunted" an not the "hunter" as they are typically shown. This is a alternative ideology of males and slightly changes male stereotypes. The females in the advert are very dominant and seen as quite sexy, appealing a lot to males. They both have exchanged roles, males are seen as powerless with women as strong. And this sells the product because it makes males seen irresistible.
Audiences
The target audience would be young males aged around 13-40 because the male appearing in the advert seems to be quite young and we know it is aimed at males as it is the males that are wanted by women, which seems to be desired and appeals to most males. The socio-economic group would be C2DE because the surroundings aren't very high class, at the beginning his surroundings seem quite industrial with the scaffolding and cones in places. This again informs us that it is aimed at males because it is mainly men that do industrial work.
Institution
Unilever is the institution that had produced this advert, thats owns many of the worlds consumer product brands. This advert suggests that this media conglomerate is unbiased as they have shown both genders in a alternative ideology which can help appeal to both males and females. It also shows that they may be quite modern as they have used technology that has allowed them to make women look like mermaids, but also to show that it is not only females that try to make themselves look nice for males but they also do the same for females. Showing a different side to males.
Thursday, 20 January 2011
Friday, 14 January 2011
The Sun advert Mr Unugur
Textual analysis
1) How does the advert use codes and conventions to appeal to its audience?
The UK’s best handheld for 40 yrs
It also uses non- deigetic sound throughout the advertisement, the voiceover and the music, as it is in the background and doesn’t really belong to the rest of the scene. Both is used from the original iPhone advert, mocking the advert and proving to the audience that a newspaper can do the same thing. This advert uses voiceover as a narration, using the same male’s voice who originally voiced for the iPhone advert, showing that the Sun is just like an iPhone and more, giving the audience the impression that is just as good if they don’t have one. By using these
The product is shown throughout the whole advert, emphasising that it is the product that is being shown, and encourages the audience to buy it even more, because it is all they can see. The description of the product and the benefits that are stated also appeal to the audience and make them want to buy it, and also mentioning what the actual products name is makes it stick into the audiences mind, especially by repeating its name and showing it right at the end of the advert, gives the audience more chance of remembering what it is for when they buy it.
2) How is new technology represented in the advert?
Technology is represented as weaker than a newspaper; the advert represents technology, especially the iPhone, as a very complicated gadget, and the newspaper is very simple and easy to use, and also that it gives the same information, in the same way that technology does. This advert also represents it as slow because with technology you have to wait for it to download, whereas there is no waiting for things to come up in a newspaper because it is basic and simple to use. The advert mocks the iPhone making it seem quite hard to use compared to something on paper, it is portrayed as complicated and only messes things up rather than speeding up your lifestyle and making things easier, this emphasises how much similar the two products are, but simply one is easier than the other. The Sun “V 4.0” this very much mocks the iPhone and makes it seem quite pathetic but makes the newspaper seem up to date and easy.
3) What does the advert tell you about the values and ideologies of the sun?
This has a preferred reading, with the institution creating it with a certain meaning, and getting the audience to understand what the message is behind. This is that the newspaper is very up to date like technology is, suggesting that the newspaper is not going out of fashion because it is just as good as and even better than technology. It informs the audience that it is easy to use and won’t complicate things because it is simple, making people’s lives easier and straightforward. Also showing that the newspaper is cheaper and easier to get hold of than technology, the Sun news paper is a lot cheaper than a gadget and provides the same service more effortlessly and trouble-free.
4) How does the advert appeal to its audience?
This advert would appeal more to a C2DE audience because it is a cheaper alternative for expensive technology, for people who don’t earn as much money and probably couldn’t afford a lot of technology. Simple actions are used and they are said in a very simple way, such as “this is how you open it” suggesting it may be for people who don’t really concentrate on information such as people in the D and E category, so these simple actions and words make it easier to follow and encourage them to watch the advert. It would appeal to appeal to mainly males because there is a lot of male’s imagery shown in the advert, such as Peter Andre, Simon Cowell, who is represented as a sort of ‘god’ appeal much to a male audience. They also show sports in the magazine which appeal even more to males, however they do cover a lot of aspects in the newspaper that appeal to all types of people including young people, as Rihanna is shown and some gossip, appealing not only to a young audience but to women as well. The target audience for this advert is around 15+ because it shows content that caters for people of all ages, showing Rihanna and male idols to including puzzles and games that appeal to a much older audience.
Friday, 10 December 2010
GHD trailer analysis
GHD trailer analysis
Codes and conventions: the GHD advert uses various techniques to persuade the audience to buy the product. A technique they use is the women’s hair, because the advert is about hair they firstly show a woman coming down the stairs with nice, neat hair. It then cuts to a woman with messy hair and a voice over of ‘thou shalt not be jealous of what others can do with theirs’, referring to the other persons hair. This persuades them to buy the product because it shows that their hair can look nice, and others will envy them. It could help them make feel better about themselves and so this appeals to them. GHD also show the different hairstyles that the consumer can get with the product, for example they could have curled hair and straight hair. This could help attract and persuade the audience because they will be able to do a lot with one product.
Another technique they use is the biblical reference “thou shalt not”, this is a phrase from most of the Ten Commandments, which is a set of rules and “thou shalt not” is the main part of the rule. As this refers to a biblical term it makes the audience think that they cannot go without these GHD hair straighteners or rather they shouldn’t go without them.
There is music also which helps persuade the audience to buy the product, for example for each situation the music changes.
· The woman walking down the stairs with curly hair, there seems to be 2 sharp pangs when each woman appears on the screen. Both of these moments help enforce the contrast between the look of hair when GHD straighteners are used and when they are not used.
· It then changes to a different situation and the music changes again, this time it sounds quite like rivalry music, but also quite animalistic, this connects with the rivalry of the women as they are fighting over the product. This makes the audience want to buy it even more because it shows how good it is and that others will be jealous over their hair, it is worth fighting over.
This pattern repeats with the different situations, over all the music is quite old fashioned and classic and ties in with the black and white theme.
Overall the advert tells the audience what they shouldn’t do but it may look slightly better than it should because they have the nice looking hair because they have used the GHD hair straighteners.
Representation of gender: In this advert women are shown as very powerful and dominant, they are a lot more influential and very central in the advert. They are also shown as more seductive than men, for example in the third situation, the woman is shown seducing the male. However women are also represented as quite sexual and seductive, because they are always shown like this on the advert. For example when the woman falls down the stairs, although it is quite brutal, she manages to land in a sexual position, with her legs slightly parted. Also they wear very revealing clothes, enforcing the fact that they can be very seductive and powerful, using their assets to shows this. Overall the women are very powerful and very much in control with their situations, this attracts and hooks the audience in even more because it could show for them that they will also get this power by using the product.
Media institution: This advert could raise offensive issues such as it could be offensive to Christians and people who follow the Ten Commandments, because they are using the context of them for materialistic reasons and not for the reason as to why they were created in the first place. It Is also offensive for them because the women are quite sexual whilst there are references to the Ten Commandments. This could tell us that the channels that broadcast this advert aren’t a very serious channel, as we know this advert was shown on e4 and e4+1. This channel as we know shows quite comical shows for example friends, scrubs and the inbetweeners, this shows that they aren’t very concerned about value or moral because it is a humorous channel.
Audience: The GHD brand overall appeals to females because there are mainly females within the advert, it could be for a high audience socio-economic class B maybe because the women seem to be in quite high-class homes and seem very superior, also taking in consideration that the product can be quite expensive compared to other brand straighteners.
Wednesday, 8 December 2010
miss VDS new moon trailer
The trailer new moon, uses fast paced shots which automatically catches the audiences eye, and forces them to engage in what is happening because the shots go by quickly, forcing them to watch it so that they can understand what it is happening. Another technique they use is the non diegetic music, the music is very sharp at times and thuds also when going to a different scene, this catches the audience’s attention immediately because it is quite jumpy and the sound forces them to watch it because of it. It also helps build up the tension, and the audience want to know what happens next because the music sounds so sinister and quite sudden at places, making them want to watch even more.
Males in this trailer are represented as really quite powerful and strong; they are definitely represented as the more dominant sex. In the scene where ‘Bella’ and ‘Edward’ are telling each other they don’t belong together, the camera angle is slightly lower than it is on Bella, this shows that he is more dominant than her and that males overall are dominant. Another example is when ‘Jacob’ has saved her and we are looking up at him, and he down at us, this also show that males are more dominant in this trailer.
Females are represented as the weaker sex for example when ‘Bella’ is curled up on the floor, we as the audience are looking down on her, also the fact that she is in the foetus position shows that she is very weak and powerless, emphasising the fact that females are weaker. The camera angle is always slightly tipped so that she is lower.
The target audience for this trailer, would be teenagers aged from 13-18, aimed at females because of the two main protagonists in the film ‘Edward’ and ‘Jacob’, because of the advantage of their looks and personality in the trailer. Also because it is a romantic fantasy genre, this would appeal to the female audience because it is often associated with females, because they like romance. However it could also appeal to males because of the action within the film, for example when the wolves begin to fight, males enjoy fighting and action.
Monday, 29 November 2010
miss wigely trailer conventions
Train spotting trailer
At the very beginning of the trailer, the pace is extremely quick, with a non-deigetic sound of quickly paced music. The scenes are flashing from the actor to the word "PolyGram", giving indication to the audience to PolyGram, which is a major label recording company. The protagonist seems to be running at a quick pace also, showing the audience that the film may be quick/action like, where the actor and the music relate both of the paces. There is a voice over of the narrator, text appears on the screen, "'#1 Renton" showing the name/ gang name of him. The quick pace is continued, which indicates to the audience that is may be a fun film, and would make the audience feel excited and happy.
There are 4 characters, where each time a close of the characters face is shown to introduce them, along with text at the, showing the audience who they are and their name, “#1 Renton, #2 spud, #3 sick boy, #3 begble” when each of them is shown the close up of the face is paused giving the audience the chance to identify with all 4 characters. It also goes into a black and white image as it pauses.
At the very end of the trailer, the title of the film appears, flashing as if there are train lights and it also repeats on the screen twice, so that the audience is more likely to remember it, also to enhance the title of the film, they have a non deigetic sound of a train.
These trailer conventions promote the trailer to the audience as it allows them to see who the actors are without giving away the main plot; the quick pace makes the audience feel excited and makes them want to watch the film. By repeating the film title with the flashing lights, it is more likely to stick in the audiences head, with the sound of the train at the end, the audience will be more likely to associate train sounds with the film train spotting.
Slum dog millionaire
At the beginning of the trailer there are reviews if the film, which is very colourful, connoting happiness and excitement. The non deigetic music also shows this, as it is quickly paced. The scenes at the beginning also flash into one another, similar to ‘train spotting’. There is a lot more text that appears on the screen in the slum dog trailer than the other trailer too, it is more informative and gives away some of the plot, “every question brings him closer”......”to his one true love”. The non deigetic music changes from exciting to a well known song often associated with inspiration. At the very end there are more reviews for example “the Wall Street Journal”. The title is then shown followed by the directors/ producers etc.
I think that the “train spotting” trailer is more successful because it doesn’t use many of the trailer conventions, the trailer didn’t give a lot about the film away, making the audience want to watch it more as they are intrigued about what the film is about.
At the very beginning of the trailer, the pace is extremely quick, with a non-deigetic sound of quickly paced music. The scenes are flashing from the actor to the word "PolyGram", giving indication to the audience to PolyGram, which is a major label recording company. The protagonist seems to be running at a quick pace also, showing the audience that the film may be quick/action like, where the actor and the music relate both of the paces. There is a voice over of the narrator, text appears on the screen, "'#1 Renton" showing the name/ gang name of him. The quick pace is continued, which indicates to the audience that is may be a fun film, and would make the audience feel excited and happy.
There are 4 characters, where each time a close of the characters face is shown to introduce them, along with text at the, showing the audience who they are and their name, “#1 Renton, #2 spud, #3 sick boy, #3 begble” when each of them is shown the close up of the face is paused giving the audience the chance to identify with all 4 characters. It also goes into a black and white image as it pauses.
At the very end of the trailer, the title of the film appears, flashing as if there are train lights and it also repeats on the screen twice, so that the audience is more likely to remember it, also to enhance the title of the film, they have a non deigetic sound of a train.
These trailer conventions promote the trailer to the audience as it allows them to see who the actors are without giving away the main plot; the quick pace makes the audience feel excited and makes them want to watch the film. By repeating the film title with the flashing lights, it is more likely to stick in the audiences head, with the sound of the train at the end, the audience will be more likely to associate train sounds with the film train spotting.
Slum dog millionaire
At the beginning of the trailer there are reviews if the film, which is very colourful, connoting happiness and excitement. The non deigetic music also shows this, as it is quickly paced. The scenes at the beginning also flash into one another, similar to ‘train spotting’. There is a lot more text that appears on the screen in the slum dog trailer than the other trailer too, it is more informative and gives away some of the plot, “every question brings him closer”......”to his one true love”. The non deigetic music changes from exciting to a well known song often associated with inspiration. At the very end there are more reviews for example “the Wall Street Journal”. The title is then shown followed by the directors/ producers etc.
I think that the “train spotting” trailer is more successful because it doesn’t use many of the trailer conventions, the trailer didn’t give a lot about the film away, making the audience want to watch it more as they are intrigued about what the film is about.
Saturday, 20 November 2010
miss VDS contemporary film trailer
The contemporary film trailer i am going to look at is:
The American
http://www.YouTube.com/watch?v=7jxvkq_0dIo
What techniques does this trailer use to persuade an audience to see the film?
This film is a crime/drama, aimed at a very male audience, aged around 15-45+, it is a film starring George Clooney, who is an American assassin hiding out in Italy for a last mission.
The trailer for the movie uses George Clooney who is seen as a figure for males because he is so liked by many people including women, because he manages to attract so many. In the first scene George Clooney is in a car driving, which cars are extremely popular with males, this may make males think that a lot of cars may be used in the film and maybe racing, which draws the male audience because it is a hobby of males and they like to race cars etc. it seems that he is quite quiet, when a vicar/priest approaches him asking him a question, he seems to answer directly but keeps to himself and is quiet, this could persuade the audience because it may make them think that he has something to hide, indicating that violence may be involved, this would appeal to a male audience because violence is widely liked by males in films. The next scene then goes on to the protagonist exercising, which could appeal to women because they like the male figure George Clooney, there is the protagonist making a home-made gun, this would appeal and persuade males to watch the film greatly because he is ‘making’ gun, which can be seen as extremely ‘cool’, it can be very attractive for men because it is a weapon which connotes bravery and violence. Males like weapons because it makes them look more dominate and superior to other and also so that they are feared. So by including in the trailer the protagonist making a home-made gun makes the meaning even more exciting for them. Guns are shown throughout the trailer persuading the audience to watch the film because weapons appeal to a male audience and the violence also. The sound is a non-diegetic sound, using a fast paced music beat, this could connote that the film is also of a fast pace and enhances the meaning and superior view of the guns used. Throughout the whole trailer it is the props that are used to enhance and persuade the audience to watch the film The American.
How are men represented in this trailer?
Men in this film are represented as a criminals because the trailer shows that the protagonist is planning to kill someone, but also very smart and knowledgeable because he makes weapons such as the gun that is used in the film, showing that men are represented as talented but maybe for the wrong reasons. Men are also represented as maybe liars and very secretive, because in the trailer the protagonist seems to be quiet and doesn’t really socialise, showing that he may have something to keep to himself, also one of the other characters also tell him that he is keeping a secret. This is very stereotypical because men are really seen as secretive. The film shows that men are represented as ‘sinners’ because he is killing and also making weapons that kill people, in addition during the trailer the protagonist says that men are sinners.
On the basis of this trailer, what target audience would be attracted to this film?
The American
http://www.YouTube.com/watch?v=7jxvkq_0dIo
What techniques does this trailer use to persuade an audience to see the film?
This film is a crime/drama, aimed at a very male audience, aged around 15-45+, it is a film starring George Clooney, who is an American assassin hiding out in Italy for a last mission.
The trailer for the movie uses George Clooney who is seen as a figure for males because he is so liked by many people including women, because he manages to attract so many. In the first scene George Clooney is in a car driving, which cars are extremely popular with males, this may make males think that a lot of cars may be used in the film and maybe racing, which draws the male audience because it is a hobby of males and they like to race cars etc. it seems that he is quite quiet, when a vicar/priest approaches him asking him a question, he seems to answer directly but keeps to himself and is quiet, this could persuade the audience because it may make them think that he has something to hide, indicating that violence may be involved, this would appeal to a male audience because violence is widely liked by males in films. The next scene then goes on to the protagonist exercising, which could appeal to women because they like the male figure George Clooney, there is the protagonist making a home-made gun, this would appeal and persuade males to watch the film greatly because he is ‘making’ gun, which can be seen as extremely ‘cool’, it can be very attractive for men because it is a weapon which connotes bravery and violence. Males like weapons because it makes them look more dominate and superior to other and also so that they are feared. So by including in the trailer the protagonist making a home-made gun makes the meaning even more exciting for them. Guns are shown throughout the trailer persuading the audience to watch the film because weapons appeal to a male audience and the violence also. The sound is a non-diegetic sound, using a fast paced music beat, this could connote that the film is also of a fast pace and enhances the meaning and superior view of the guns used. Throughout the whole trailer it is the props that are used to enhance and persuade the audience to watch the film The American.
How are men represented in this trailer?
Men in this film are represented as a criminals because the trailer shows that the protagonist is planning to kill someone, but also very smart and knowledgeable because he makes weapons such as the gun that is used in the film, showing that men are represented as talented but maybe for the wrong reasons. Men are also represented as maybe liars and very secretive, because in the trailer the protagonist seems to be quiet and doesn’t really socialise, showing that he may have something to keep to himself, also one of the other characters also tell him that he is keeping a secret. This is very stereotypical because men are really seen as secretive. The film shows that men are represented as ‘sinners’ because he is killing and also making weapons that kill people, in addition during the trailer the protagonist says that men are sinners.
On the basis of this trailer, what target audience would be attracted to this film?
Based on the film trailer, I think that the target audience would be aimed at a very male audience, because the protagonist is a male, and the film is very male dominated, with more males being featured then woman, also the voice over is always of a male, either George Clooney or the vicar/priest. It could also be aimed at women because George Clooney is seen exercising, and he is seen as a type of ‘hunk’ which would appeal to women. I think that an audience aged around 16-45 because it stars middle aged men mainly, as George Clooney 49 years old.
What Hollywood values and characteristics can you identify in this trailer?
The Hollywood values and characteristics that are identified in this trailer is through of violence, as the protagonist is extremely violent as he makes guns and the fact that he is a hired assassin makes him very violent and the fact that he doesn’t seem guilty or having a reason for doing the things he is doing.
Wednesday, 17 November 2010
Miss vds
Bebo
This article was about a woman who writes for the guardian and she wrote a review on someone who has introduced a new soap series on their Bebo account that is 3 minutes long each day. It is about a boy who is passionate about music and he goes round with a group 'bumping' into famous musicians. She gives her opinion and states that the target audience is obviously Bebo users and she says that she doesn't see the point because it has no plot and it is extremely short.
The Internet is not leading us into the dark age
The article is critisizing the Internet, it says they the Internet is making people look stupid, google for example it said it Is handy for people incapable of handling and information over load. That it is spoon feeding information and is stopping people from things like reading. It also gives some positive ideas such as it makes people smarter not dumber. Overall it is about someones view on the internet and the pros and cons of it.
This article was about a woman who writes for the guardian and she wrote a review on someone who has introduced a new soap series on their Bebo account that is 3 minutes long each day. It is about a boy who is passionate about music and he goes round with a group 'bumping' into famous musicians. She gives her opinion and states that the target audience is obviously Bebo users and she says that she doesn't see the point because it has no plot and it is extremely short.
The Internet is not leading us into the dark age
The article is critisizing the Internet, it says they the Internet is making people look stupid, google for example it said it Is handy for people incapable of handling and information over load. That it is spoon feeding information and is stopping people from things like reading. It also gives some positive ideas such as it makes people smarter not dumber. Overall it is about someones view on the internet and the pros and cons of it.
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