The American
http://www.YouTube.com/watch?v=7jxvkq_0dIo
What techniques does this trailer use to persuade an audience to see the film?
This film is a crime/drama, aimed at a very male audience, aged around 15-45+, it is a film starring George Clooney, who is an American assassin hiding out in Italy for a last mission.
The trailer for the movie uses George Clooney who is seen as a figure for males because he is so liked by many people including women, because he manages to attract so many. In the first scene George Clooney is in a car driving, which cars are extremely popular with males, this may make males think that a lot of cars may be used in the film and maybe racing, which draws the male audience because it is a hobby of males and they like to race cars etc. it seems that he is quite quiet, when a vicar/priest approaches him asking him a question, he seems to answer directly but keeps to himself and is quiet, this could persuade the audience because it may make them think that he has something to hide, indicating that violence may be involved, this would appeal to a male audience because violence is widely liked by males in films. The next scene then goes on to the protagonist exercising, which could appeal to women because they like the male figure George Clooney, there is the protagonist making a home-made gun, this would appeal and persuade males to watch the film greatly because he is ‘making’ gun, which can be seen as extremely ‘cool’, it can be very attractive for men because it is a weapon which connotes bravery and violence. Males like weapons because it makes them look more dominate and superior to other and also so that they are feared. So by including in the trailer the protagonist making a home-made gun makes the meaning even more exciting for them. Guns are shown throughout the trailer persuading the audience to watch the film because weapons appeal to a male audience and the violence also. The sound is a non-diegetic sound, using a fast paced music beat, this could connote that the film is also of a fast pace and enhances the meaning and superior view of the guns used. Throughout the whole trailer it is the props that are used to enhance and persuade the audience to watch the film The American.
How are men represented in this trailer?
Men in this film are represented as a criminals because the trailer shows that the protagonist is planning to kill someone, but also very smart and knowledgeable because he makes weapons such as the gun that is used in the film, showing that men are represented as talented but maybe for the wrong reasons. Men are also represented as maybe liars and very secretive, because in the trailer the protagonist seems to be quiet and doesn’t really socialise, showing that he may have something to keep to himself, also one of the other characters also tell him that he is keeping a secret. This is very stereotypical because men are really seen as secretive. The film shows that men are represented as ‘sinners’ because he is killing and also making weapons that kill people, in addition during the trailer the protagonist says that men are sinners.
On the basis of this trailer, what target audience would be attracted to this film?
Based on the film trailer, I think that the target audience would be aimed at a very male audience, because the protagonist is a male, and the film is very male dominated, with more males being featured then woman, also the voice over is always of a male, either George Clooney or the vicar/priest. It could also be aimed at women because George Clooney is seen exercising, and he is seen as a type of ‘hunk’ which would appeal to women. I think that an audience aged around 16-45 because it stars middle aged men mainly, as George Clooney 49 years old.
What Hollywood values and characteristics can you identify in this trailer?
The Hollywood values and characteristics that are identified in this trailer is through of violence, as the protagonist is extremely violent as he makes guns and the fact that he is a hired assassin makes him very violent and the fact that he doesn’t seem guilty or having a reason for doing the things he is doing.
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