I will be looking at three media products, all of which are of the childrens genre. My three primary texts are SpongeBob Squarepants, Peppa Pig and Phineas and Ferb, and all of them operate on the three media platforms, that are; print, broadcast and E-media. Spongebob is a childrens american animated series, aimed at both male and females around the age of 3-10 years old. Peppa Pig also is a childrens animated show but aimed at a much younger audience of 1-5 years old and Phineas and Ferb is aimed at 6-14 year olds. The audiences of these text can all take an active role in the media today, using their websties to play games and get involved in the competitions for example.
Friday 18 February 2011
Textual analysis- T-Mobile
What conventions of advertising are evident in this text?
There is a lot of ambiguity in this advert, making the audience ask why is the music playing and why are people dancing as we have no idea what product or service the advert is trying to promote. Making the audience want to watch it more because they want to understand what it is about because there is so much ambiguity and try to understand it better.
Also by using such popular, well-known songs, this makes the audience want to watch it because they are familiar with it, allowing them to become a part of the advert. Because of the variety of song choice, it allows all types of people to become involved as they have very up-to-date music and then quite old fashioned music, allowing both young and old people to get caught up in the dancing and singing. It also have a good feel factor about it, making the audience happy when they hear or watch this advert.
How is technology represented in this advert?
This advert shows technology in a good light because it shows bringing people together, that it can connect people. By using a train station as a setting this shows that no matter where you are you can always tell people about what is happening around them. Towards the end of it, it shows people using their phones and technology to inform their friends and family of what is happening around them. Therefore technology is represented as something good and not bad.
What is communicated about the T-mobile brand and the experience it offers?
It shows that it offers a modern experience and that they can have fun with t-mobile because it can allow them to show fun times with others and involve everyone. Also the pace of the advert shows can show the quickness of T-mobile, showing that it is no matter where you are or what you are doing. Also it shows T-mobile bringing the generations together using the music and therefore telling the audience that T-mobile is not only for young people but for older people too.
What target audience are T-mobile aiming to attract in this advertisement/
The audience is around 14-40+ because they show an age range of people in the advert, showing that it is suitable for everyone even elderly people. The use of music helps attract all type of people, both males and females because they use a variety of music.
Monday 14 February 2011
textual ananlysis- hyundai advert
Media forms
What advertising techniques in this advert are being used?
At the beginning of the advert, the child is shown in its typical state; in a cot, we see a high long shot of the cot suggesting that we as the audience are more dominant. However, as we witness the child climbing out, we see him from a low angle shot, immediately indicating he is now more superior and dominant.
There is non diegetic sound throughout, music that is quite fast paced, and also sounds quite childish, emphasising the fact that it is a child doing these activities. However it is relaxing, suggesting that the vehicle itself is calm and smooth to drive. In a extreme long shot we are shown a small black car, suggesting that it isn’t as good, black connotes power and evil, however the silver car ends up in front of it. This could be breaking the connotations of black meaning powerful because the silver Hyundai is more powerful.
The use of children emphasise the fact that it is a family car, and the size too indicates this. The child in the car wear white, connoting purity and innocence, the vehicle is also very light silver perhaps connoting its purity whilst driving.
The slogan “next generation car” links with the use of children driving it, perhaps suggesting it is safe for children but for the future too, securing their future. It is very fantasy based as we know this would never happen, giving the audience a sense of escapism.
Media representation
How is gender represented in this advertisement?
The male gender is represented as being really quite clever from childhood, as if it is natural for males. They are also represented as quite innocent, because the use of colours and that the children are generally innocent. The male child is shown in a typical male light throughout, suggesting that males are and always will be this kind of “god” since birth, due to all of the pure lighting, low angles and constant use of the colour white. Highlighting that males are more dominant, they are also shown as being childish as they are just driving it and the music emphasises this, but also quite charming when he picks up the female child, helping them fulfil the male stereotype.
Media institution
What is communicated about the Hyundai brand and the experience it offers?
The advert shows the Hyundai brand as being fun, with the music emphasising this because it is fast paced. All of the activities show this too, for example driving in the city, waving at people, shows that it is fun and happy. It can also show that it makes other people around jealous of what they have when the male adult gawped at the car.
What advertising techniques in this advert are being used?
At the beginning of the advert, the child is shown in its typical state; in a cot, we see a high long shot of the cot suggesting that we as the audience are more dominant. However, as we witness the child climbing out, we see him from a low angle shot, immediately indicating he is now more superior and dominant.
There is non diegetic sound throughout, music that is quite fast paced, and also sounds quite childish, emphasising the fact that it is a child doing these activities. However it is relaxing, suggesting that the vehicle itself is calm and smooth to drive. In a extreme long shot we are shown a small black car, suggesting that it isn’t as good, black connotes power and evil, however the silver car ends up in front of it. This could be breaking the connotations of black meaning powerful because the silver Hyundai is more powerful.
The use of children emphasise the fact that it is a family car, and the size too indicates this. The child in the car wear white, connoting purity and innocence, the vehicle is also very light silver perhaps connoting its purity whilst driving.
The slogan “next generation car” links with the use of children driving it, perhaps suggesting it is safe for children but for the future too, securing their future. It is very fantasy based as we know this would never happen, giving the audience a sense of escapism.
Media representation
How is gender represented in this advertisement?
The male gender is represented as being really quite clever from childhood, as if it is natural for males. They are also represented as quite innocent, because the use of colours and that the children are generally innocent. The male child is shown in a typical male light throughout, suggesting that males are and always will be this kind of “god” since birth, due to all of the pure lighting, low angles and constant use of the colour white. Highlighting that males are more dominant, they are also shown as being childish as they are just driving it and the music emphasises this, but also quite charming when he picks up the female child, helping them fulfil the male stereotype.
Media institution
What is communicated about the Hyundai brand and the experience it offers?
The advert shows the Hyundai brand as being fun, with the music emphasising this because it is fast paced. All of the activities show this too, for example driving in the city, waving at people, shows that it is fun and happy. It can also show that it makes other people around jealous of what they have when the male adult gawped at the car.
Friday 11 February 2011
textual analysis- Kidulthood
Media forms
What techniques doe the trailer use to persuade its audience to see the film?
In the trailer of kidulthood, the use of language helps persuade the audience to see the film because it is very coherent, using words that the intended target audience can understand and identify with. By using slang words that the audience can identify with, such as “blad” and “sweardown...bang then up”, this allows the audience to understand what is being said in their own language of what young teenagers use today and have a better insight into what is happening. There is non deigetic used which is music, the music at first starts quite calmly but gradually gets faster as it goes on, perhaps symbolising the situation getting out of control and the audience can recognise this because it is easily identifiable. For example at the beginning it is calm but the pace quickens when a character is shown in the car handing over a gun, telling the audience that it is bad because of the sudden change in pace, but again it quickens suddenly when the protagonist is told to be violent and unfair towards another vulnerable person, and with the pace of the music getting quicker it indicates to the audience that things are spiralling out of control. This makes them want to watch it as they wonder what the situation is and why it is actually taking place, the actor’s motives for doing the activities they are doing.
The pace of the whole trailer itself is quite quick, keeping the audience’s attention focused on the trailer so that they are concentrating on it at all times. The pace makes the audience want to focus because it is so quick and they don’t want to miss a part of it, encouraging and persuading them to want to watch the film. The trailer also uses violence, such as fights and weapons, which is all very appealing to the intended target audience, as violence is associated with mainly males. The use of all the violence is very entertaining for them and encourages them to want to see it. By using props such as guns makes the whole film look “cool” because guns are a very dangerous weapon to use. Also the clothes that they wear and the setting is very persuading because they are common, the audience is able to identify with it. For example the actors in the trailer are dressed in very common tracksuits and hoodies, allowing the audience to identify because it is a common type of clothing. The setting also helps them persuade because it is in a low budget area, shown with estates and tubes, all very common in the London area, allowing the audience to identify because they may have seen the area before.
Media representations
How is gender represented in this trailer?
Males are represented as very dominant; they are shown in a lot of low angle shots, showing that they are a lot more dominant than the audience themselves. It also emphasises the power that they have over people, such as when an actor was standing on top of another character this showed that he was very powerful, and had more control of them and the audience. Males are also shown as very violent and possessive, as the characters activities shown, violence, fighting, and all very aggressive behaviour. Males are represented as their stereotypes, aggressive, violent, powerful and dominant; the trailer does not attempt to show them in an alternative ideology, emphasising how violent they are, for example three male actors are beating up one male actor, highlighting the aggressiveness. Males are shown in very dark lighting, connoting power among males and dominance.
Women are not shown a lot in this trailer, suggesting it is a very male based film, however when they are shown they are seen as quite vulnerable, when a character is punched in the face, and also they are shown in high angles emphasising that they are inferior to the male audience, shown in a vulnerable light.
Media audience
What target audience would be attracted to this film?
The target audience would be very male based, because it is male dominated, women are seen very little throughout, therefore appealing more to males than females. Aimed at a target audience of males aged around 15-19 years old because there is a lot of violence and bad language used suggesting that children under the age of 15 would not be suitable to view it. Also the actors are shown as youths, therefore highlighting that it is for teenagers because of the surroundings and that there is parts of a school shown, suggesting that they are still students, therefore students would be attracted to view the film. It would attract a C2DE audience because of the setting, the setting is very low class suggesting that it is a poorer place to live, therefore aimed at a C2DE audience. Also a lot of it is filmed on estates and the intended audience will be able to identify with that, as it has poor connotations.
Media institutions
What low budget values and characteristics can you identify in this trailer?
In this trailer the setting emphasises that it is a low budget film, because of the settings such as the estates, tube station, showing London transport, this indicates to us that it is of a lower class area, allowing the audience to see that it has been used on a low budget. The story line also tells us this because it is a very typical narrative to use, and the stereotypes being kept to shows that it is low budget.
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