Lynx Dry advert

codes and conventions
the advert shows the product many times, this emphasises what the product actually is and makes the audience see it and remember it. the advert is quickly paced, which helps keep the audiences attention and engages them making them watch it even more because it is quick. the pace helps the audience concentrate more and they will be more likely to remember it. there is also non deigetic music which sounds quite intimidating and like hunting music, sounding quite appealing to males as the whole advert is based on mermaids hunting males, therefore suggesting this whole advert is based around fantasy.
Representation
In this advert males are represented at the "hunted" an not the "hunter" as they are typically shown. This is a alternative ideology of males and slightly changes male stereotypes. The females in the advert are very dominant and seen as quite sexy, appealing a lot to males. They both have exchanged roles, males are seen as powerless with women as strong. And this sells the product because it makes males seen irresistible.
Audiences
The target audience would be young males aged around 13-40 because the male appearing in the advert seems to be quite young and we know it is aimed at males as it is the males that are wanted by women, which seems to be desired and appeals to most males. The socio-economic group would be C2DE because the surroundings aren't very high class, at the beginning his surroundings seem quite industrial with the scaffolding and cones in places. This again informs us that it is aimed at males because it is mainly men that do industrial work.
Institution
Unilever is the institution that had produced this advert, thats owns many of the worlds consumer product brands. This advert suggests that this media conglomerate is unbiased as they have shown both genders in a alternative ideology which can help appeal to both males and females. It also shows that they may be quite modern as they have used technology that has allowed them to make women look like mermaids, but also to show that it is not only females that try to make themselves look nice for males but they also do the same for females. Showing a different side to males.

The Sun advert Mr Unugur

Textual analysis

1)      How does the advert use codes and conventions to appeal to its audience?

The UK’s best handheld for 40 yrs

It also uses non- deigetic sound throughout the advertisement, the voiceover and the music, as it is in the background and doesn’t really belong to the rest of the scene. Both is used from the original iPhone advert, mocking the advert and proving to the audience that a newspaper can do the same thing. This advert uses voiceover as a narration, using the same male’s voice who originally voiced for the iPhone advert, showing that the Sun is just like an iPhone and more, giving the audience the impression that is just as good if they don’t have one. By using these

The product is shown throughout the whole advert, emphasising that it is the product that is being shown, and encourages the audience to buy it even more, because it is all they can see. The description of the product and the benefits that are stated also appeal to the audience and make them want to buy it, and also mentioning what the actual products name is makes it stick into the audiences mind, especially by repeating its name and showing it right at the end of the advert, gives the audience more chance of remembering what it is for when they buy it.

2)      How is new technology represented in the advert?

Technology is represented as weaker than a newspaper; the advert represents technology, especially the iPhone, as a very complicated gadget, and the newspaper is very simple and easy to use, and also that it gives the same information, in the same way that technology does. This advert also represents it as slow because with technology you have to wait for it to download, whereas there is no waiting for things to come up in a newspaper because it is basic and simple to use.  The advert mocks the iPhone making it seem quite hard to use compared to something on paper, it is portrayed as complicated and only messes things up rather than speeding up your lifestyle and making things easier, this emphasises how much similar the two products are, but simply one is easier than the other. The Sun “V 4.0” this very much mocks the iPhone and makes it seem quite pathetic but makes the newspaper seem up to date and easy.

3)      What does the advert tell you about the values and ideologies of the sun?

This has a preferred reading, with the institution creating it with a certain meaning, and getting the audience to understand what the message is behind. This is that the newspaper is very up to date like technology is, suggesting that the newspaper is not going out of fashion because it is just as good as and even better than technology.  It informs the audience that it is easy to use and won’t complicate things because it is simple, making people’s lives easier and straightforward. Also showing that the newspaper is cheaper and easier to get hold of than technology, the Sun news paper is a lot cheaper than a gadget  and provides the same service more effortlessly and trouble-free. 

4)      How does the advert appeal to its audience?

This advert would appeal more to a C2DE audience because it is a cheaper alternative for expensive technology, for people who don’t earn as much money and probably couldn’t afford a lot of technology. Simple actions are used and they are said in a very simple way, such as “this is how you open it” suggesting it may be for people who don’t really concentrate on information such as people in the D and E category, so these simple actions and words make it easier to follow and encourage them to watch the advert. It would appeal to appeal to mainly males because there is a lot of male’s imagery shown in the advert, such as Peter Andre, Simon Cowell, who is represented as a sort of ‘god’ appeal much to a male audience. They also show sports in the magazine which appeal even more to males, however they do cover a lot of aspects in the newspaper that appeal to all types of people including young people, as Rihanna is shown and some gossip, appealing not only to a young audience but to women as well. The target audience for this advert is around 15+ because it shows content that caters for people of all ages, showing Rihanna and male idols to including puzzles and games that appeal to a much older audience.