Lynx Dry advert

codes and conventions
the advert shows the product many times, this emphasises what the product actually is and makes the audience see it and remember it. the advert is quickly paced, which helps keep the audiences attention and engages them making them watch it even more because it is quick. the pace helps the audience concentrate more and they will be more likely to remember it. there is also non deigetic music which sounds quite intimidating and like hunting music, sounding quite appealing to males as the whole advert is based on mermaids hunting males, therefore suggesting this whole advert is based around fantasy.
Representation
In this advert males are represented at the "hunted" an not the "hunter" as they are typically shown. This is a alternative ideology of males and slightly changes male stereotypes. The females in the advert are very dominant and seen as quite sexy, appealing a lot to males. They both have exchanged roles, males are seen as powerless with women as strong. And this sells the product because it makes males seen irresistible.
Audiences
The target audience would be young males aged around 13-40 because the male appearing in the advert seems to be quite young and we know it is aimed at males as it is the males that are wanted by women, which seems to be desired and appeals to most males. The socio-economic group would be C2DE because the surroundings aren't very high class, at the beginning his surroundings seem quite industrial with the scaffolding and cones in places. This again informs us that it is aimed at males because it is mainly men that do industrial work.
Institution
Unilever is the institution that had produced this advert, thats owns many of the worlds consumer product brands. This advert suggests that this media conglomerate is unbiased as they have shown both genders in a alternative ideology which can help appeal to both males and females. It also shows that they may be quite modern as they have used technology that has allowed them to make women look like mermaids, but also to show that it is not only females that try to make themselves look nice for males but they also do the same for females. Showing a different side to males.