What conventions of advertising are evident in this text?
There is a lot of ambiguity in this advert, making the audience ask why is the music playing and why are people dancing as we have no idea what product or service the advert is trying to promote. Making the audience want to watch it more because they want to understand what it is about because there is so much ambiguity and try to understand it better.
Also by using such popular, well-known songs, this makes the audience want to watch it because they are familiar with it, allowing them to become a part of the advert. Because of the variety of song choice, it allows all types of people to become involved as they have very up-to-date music and then quite old fashioned music, allowing both young and old people to get caught up in the dancing and singing. It also have a good feel factor about it, making the audience happy when they hear or watch this advert.
How is technology represented in this advert?
This advert shows technology in a good light because it shows bringing people together, that it can connect people. By using a train station as a setting this shows that no matter where you are you can always tell people about what is happening around them. Towards the end of it, it shows people using their phones and technology to inform their friends and family of what is happening around them. Therefore technology is represented as something good and not bad.
What is communicated about the T-mobile brand and the experience it offers?
It shows that it offers a modern experience and that they can have fun with t-mobile because it can allow them to show fun times with others and involve everyone. Also the pace of the advert shows can show the quickness of T-mobile, showing that it is no matter where you are or what you are doing. Also it shows T-mobile bringing the generations together using the music and therefore telling the audience that T-mobile is not only for young people but for older people too.
What target audience are T-mobile aiming to attract in this advertisement/
The audience is around 14-40+ because they show an age range of people in the advert, showing that it is suitable for everyone even elderly people. The use of music helps attract all type of people, both males and females because they use a variety of music.
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